Posts about the evolution of the neurophysiology of behavior and how our brain and mind make decisions by evaluating costs, risks and benefits, motivated to satisfy our personal and social desires, seeking to achieve and maintain a state of well-being. Economic behavior is discussed as a phenomenon of life responsible for the management of the resources necessary for our well-being that are produced, exchanged and consumed within a society where each individual seeks to satisfy the needs of others by sharing a moral environment of legal and political decisions.