Neuroeconomics aims to relate economic models to a neural substrate to explain decision-making.

The Institute for Studies in Natural and Artificial Intelligence - EINA uses measurements of the correlation entropy of brain activity recorded by EEG (electroencephalogram) to study the decision-making process in:

Moral Judgment; Voting Decisions; and Economic and Financial Decisions.

It seeks to formalize these results within a neuroeconomic model for motivated actions. This model uses both emotional and cognitive factors to estimate the reward of decision-making under conflict conditions.